How We Think About Social

Social features like commenting, rating, video responses and even just emailing or IMing a video's link have always been a part of the YouTube experience. So that's why we spend a lot of time here thinking about how to make the site an even more social place. We're especially focused on wanting to make it as easy as possible for you to find the people you know on YouTube and to follow their activity (what videos are they rating? favoriting? commenting on?) by subscribing to their channel; it's a great way to stay up on what they're into as well as discover new content yourself. As you consume these videos and start sharing your own, you in turn "feed" your friends a tasty helping of video goodness. It breaks into this virtuous distribution cycle:

As we've built these tools directly into YouTube itself, with things like friend suggestions based on your Gmail address book and connecting your YouTube account to social networks via our AutoShare feature, we've started to see people becoming even more social. Some of this activity is hard to quantify -- every day millions of YouTube links are sent via email, IM, Twitter and other communication methods -- but we can tell you that:

• Over one million people are AutoSharing videos to Twitter, Facebook and Google Reader
  
• Each AutoShared Tweet you send out from YouTube turns into an average of seven new sessions on YouTube.com
  
• Over a million people have found and subscribed to at least one friend on YouTube based on our Friend Suggest feature
  
• Most Tweeted video yesterday? Lady Gaga's "Bad Romance"
• More than one million new subscriptions are created every day
  

We hope these numbers will only rise as we focus on giving you the tools you need to connect with the people who matter most to you. In the process, expect to be entertained and informed by the videos circulating amongst your most trusted friends, subscribers and networks. You can get started today by ensuring that you're discoverable on YouTube (click here and check off "Let others find my channel on YouTube if they have my email address") and by connecting your account to your external networks via AutoShare (click here to set that up).

What do you think "social" on YouTube means, and where would you like to see it go? Leave a comment below.

Brian Glick, Product Manager, recently watched "Michael Jackson - Beat It," and James Phillips, Software Engineer, recently watched "New Wearable Feedbags Let Americans Eat More, Move Less."

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YouTube Salutes Vets and Their Supporters

Today, we're shining the spotlight on the men and women who have bravely served -- and are presently serving -- in all branches of the U.S. military. Video has become a vital tool for current soldiers who are trying to communicate their wartime experience to the public and for older veterans who want to share their stories from past battles, like Lewis Bennett, the youngest member of the 84th District in World War II:



In addition, on the homepage, we're featuring content from those institutions and organizations that provide much-needed support to veterans. For example, Iraq and Afghanistan Veterans of America has created a social network specifically for veterans and their families, while UCLA provides an adaptive sports therapy program for injured soldiers from the U.S. Army, including a regiment of rock climbing, wheelchair basketball, and table tennis. Here's a preview:



To see more video content from soldiers and veterans, please visit www.youtube.com/veterans.


Ramya Raghavan, YouTube Nonprofits & Activism, recently watched "Interview: Army Sgt. Valdez"

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We're Hiring Engineers!

A billion video views per day. Twenty hours of video uploaded every minute. Social and political impact. The latest in pop culture. Second only to Google in search traffic. YouTube is constantly evolving and finding the right talent to go on this journey with us is of paramount importance. Think you have what it takes to join the ranks?

We're especially interested in recruiting top engineers. In return for your mean coding skills, we offer a dynamic environment that fosters openness, creative freedom, and a ton of interesting problems to be solved. "I'd compare it to working on an open source project with friends; people want to know what you're working on, have advice and help out however they can," says Phil, an engineer who's been with YouTube for 1 1/2 years. A typical day might entail intra-cube technical collaborations, tech talks, team lunches and "Don't bother me, I'm coding" sessions. There's also the leeway to work on projects you're passionate about, great perks and, ahem, a bunch of awesome people who work hard but also love to have fun.

Check out our listings and apply today!

Fred Soriano, Recruiter, recently watched "Archon Defender."

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Last Chance for "Bram Stoker's Dracula"

Update (9pm PT): Unfortunately, this viewing party had to be canceled. We're sorry for any inconvenience this may have caused.

Update (6pm PT): We're experiencing a technical glitch in the Screening Room, so we'll be pushing the viewing party back 1 hour to 7pm PT. See you there!

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Tonight is your last chance to watch "Bram Stoker's Dracula" on YouTube, and your only chance to watch it with other vampire lovers from around the United States.

Join us in the YouTube Screening Room at 6pm PST for a live viewing party. To the right of the player, you'll see a Twitter feed collecting real-time tweets from other fans watching the film. If you want to contribute to the conversation, just login to your Twitter account through the gadget and send your tweets, being sure to use the default hashtag, #screeningroom.

We'll be there, along with our friends at Crackle, reacting to your thoughts and dropping a few of our own.

Remember to subscribe to Crackle's YouTube channel to stay on top of new feature-length movies coming to YouTube.

See you at the party - we'll be "stoked" to have you...

Nate Weinstein, YouTube Entertainment, recently watched "SpatSolver."

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