Great videos on a budget: how to fake a zombie attack

Diposting oleh Greatest on Jumat, 05 November 2010

Heather Menicucci, Director, Howcast Filmmakers Program, is writing weekly guest posts for the YouTube blog on filmmaking in the digital age. You can catch up on previous posts here.

Last week, we made some arguments for why quality matters in web video, and we heard from Howcast filmmaker Luke Neumann, who said that it matters “because you never know who’s watching.” Duh! Watching Luke’s videos, you can tell he’s motivated by much more than that, but as we said last week, it’s a good starting point.

Luke’s been making Howcast videos for about a year now and he’s got more than 50 under his belt. From the beginning, he impressed us with videos like “How To Yodel,” where he showed he could build a story around a simple script, work in some cool camera angles, and make us laugh. Last week we featured one of his newest spots, “How To Survive a Zombie Attack.” If we thought Yodel was pretty darn good when it came in a year ago, you can imagine "Zombie Attack" knocked our socks clean off.

Luke clearly strives for the best every time he uploads. The web offers free access to audiences like no medium ever has. As filmmakers, we’re tasked with not squandering this access. Every upload should be better than the last to keep this audience coming back for more and to refine our skills for the day when perhaps we are handed that huge check to make something.

We asked Luke to let us in on how he does it. How did he make this gorgeous zombie video on a budget that would barely cover the average wedding video? How did he create that apocalyptic feeling, complete with fiery explosion? And, how did he make his zombies look like they’re decomposing before our very eyes?

Here’s Luke’s first “Behind the Scenes” video for Howcast. This is the first part of a new series where we’ll be letting you come behind the scenes to see how our filmmakers make the most creative how-to videos on a DIY budget. Step 1: Cover yourself in plain old dirt to look like you’ve been to hell and back. The Walking Dead producers could learn something from Luke!



Want to learn more about how Luke created Zombie Attack? Visit his blog where he posted in-depth tutorials, photos and a cool trailer.

Heather Menicucci, Director, Howcast Filmmakers Program, recently watched “Howcast: Vlogger Wanted!
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The Mexican Revolution on YouTube

Diposting oleh Greatest on Kamis, 04 November 2010

November 20 will mark the 100th anniversary of the start of the Mexican Revolution and we’re looking forward to observing that anniversary on YouTube by celebrating a new revolution that’s taking place in Mexico today: a cultural revolution that has pushed Mexican filmmakers onto a global stage.

A number of the nation’s most talented filmmakers, including Gael Garcia Bernal (who starred in Amores Perros, The Motorcycle Diaries and Pedro Almodovar’s Bad Education), Diego Luna (who came to fame with Y tu mama tambien), Carlos Reygadas (who won the jury prize at Cannes for his film Silent Light in 2007), Rodrigo Garcia (who directed the award winning Nine Lives and was nominated for an Emmy for directing an episode of HBO’s Big Love) and Patricia Riggen (who directed 2008 Sundance hit La misma luna), to name just a few, have banded together to create a feature film, Revolución, made up of 10 individual short films that explore the topic of Mexico’s revolution 100 years after it took place. The film has played at numerous film festivals throughout the last year, including the Cannes Film Festival, and will be available on YouTube for 24 hours on November 20 (thanks to YouTube partner Mubi) and for Mexico from November 20th at 23 hrs to November 21st until 23 hrs.

In advance of the film’s premiere, you’re invited to submit questions about the movie, the filmmakers or about the Mexican Revolution at youtube.com/mubi. The filmmakers will answer the most popular questions in videos that will be posted to the Mubi channel on November 20, the day of the film’s premiere.

Get your questions ready after watching this video from the filmmakers of Revolución:


Sara Pollack, Entertainment Marketing Manager, Directors' invitation to watch Revolución
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YouTube to give love a bad name (aka Bon Jovi live!)

Diposting oleh Greatest on Rabu, 03 November 2010

Next Wednesday, November 10, at 8 p.m. ET, Bon Jovi will give an exclusive performance at New York’s Best Buy Theater, streamed live to the world on the band’s YouTube channel: www.YouTube.com/BonJovi. With the help of YouTube’s Moderator tool, fans will also have the chance to submit comments and videos expressing what they love about their favorite Bon Jovi songs. Watch Jon Bon Jovi’s personal request for submissions below.




The set list for the November 10 concert will be determined by you. Submissions end Monday, November 8, so upload a video and start voting now. Here’s your chance to help shape a concert from one of the biggest bands of all time.

Ali Sandler, Music Partnerships, recently watched “"I wanna rage, right now" - Brian Wilson.”
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Longboarding around the world with YouTube

Diposting oleh Greatest

Today’s guest blogger is Scott Imbrie, CEO and Co-Founder of Original Skateboards. His passion is longboarding, a popular new form of skateboarding that also blends elements of surfing and snowboarding. Scott started Original with his brother, Brad, using YouTube to grow the business from scratch.


From the start, Brad and I wanted to design longboards and trucks that would allow descents of the steepest paved roads in the world. Since longboarding as a sport was relatively unknown in 2002, we saw an opportunity to grow both our sport and business through online video.

In 2005, we shot our first video, “Longboarding Cadillac Mountain,” on Cadillac Mountain in Maine. With just 12 subscribers to our channel, we uploaded the video and promoted it through our MySpace and Facebook communities. We had no idea what to expect. The next day, we came into the office and found more sales orders than we had received in the previous week, including many orders from Europe and Australia.

YouTube had provided us global reach, which drove more potential customers to the Original website. Our total sales increased roughly 40% from that night forward. Seeing the impact online video had on our sales, we began to build our business with YouTube at its core. We added Nick Patrick, the director of Cadillac Mountain, to our three-person staff to shoot, edit and produce YouTube content full time.

To stay connected with our viewers, we began to expand beyond a single video. Our next project was an episodic travel series we called “Western Sessions.” YouTube featured the first episode on its home page, and we reached over 150,000 views, which was a record for us at the time. Our sales again increased by approximately 40%. Last year’s sequel, “Puerto Rico Sessions,” received 8.9 million views, making up over 30% of our total video views in 2009.

Our strategy to achieve those viewership numbers and increase our subscriber base has been through a combination of online advertising (primarily Google AdWords and YouTube Promoted Videos), creative print advertising and word-of-mouth. We found when we produce relevant, high-quality content, one in four viewers will share that video with a friend. This viral word-of-mouth sharing greatly decreases our costs (when we pay for video advertising) and has enabled us to grow our business on a very limited budget. Additionally, we are developing YouTube-based applications to help us connect even more effectively with our viewers.

While Original has more than 105,000 subscribers around the world, it remains very much a family affair. Brad and I continue to work together every day, and our childhood best friends are key players in our business. Moreover, longboarding as a sport has grown exponentially. The sport now receives millions of views per week on YouTube and has grabbed the attention of major newspapers and television shows.

We are thankful that the YouTube community supports our artistic expression and sport. It has helped open many new opportunities for our business.

Our latest video, “Go Longboard 2010,” is our interpretation of what we feel makes longboarding different from other extreme sports out there. Our goal was to make the most visually stunning nature video on YouTube, and showcase longboarding while we were at it. We hope you like it!





Serena Satyasai, Marketing Manager, recently watched “Longboarding Boston.”
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