A digital filmmaker’s map to the web

Diposting oleh Greatest on Jumat, 15 Oktober 2010

Heather Menicucci, Director, Howcast Filmmakers Program, is writing weekly guest posts for the YouTube blog on filmmaking in the digital age. This is her third post.

Every time I talk to a filmmaker, I learn about a new (often, just new-to-me) website for filmmakers I should check out. I email and text myself the links. Intent on eventually spending some time on the sites, I keep multiple tabs open on my browser. Needless to say, it’s hard to keep track of them all. I thought consolidating a list of the sites I’ve come across through recommendations, articles, and conferences would be helpful to me, and hopefully you, too. So, here I go, with one disclaimer: this list is not exhaustive. I tried to stick to key categories but if I wanted to cover everything cool going on on the web for filmmakers, I’d have to quit my day job. Got another recommendation? Share it in the comments below!

Sites to help you....be in the know

  • Filmmaker magazine Simply put, if you’re an independent film and video creator, and you’re not reading Filmmaker Magazine, or, dare I say a member of the Independent Feature Project, you are seriously missing out. Period.
  • IndieWire IndieWire is all the indie industry news -- big to small. Want to get some costume ideas based on movies of the year? Interested in the hoopla over NC-17 ratings and when they began? They’ve got a network of bloggers and you’ll soon find your favorites.
  • WorkBook Project Founded by Lance Weiler, WorkBook Project is not just articles and blog posts. It’s an open collaborative network that covers the most exciting creative work happening on the web. You can explore case studies, hear thought-provoking interviews, attend workshops, and pick up the tools you need to launch your own web or multi-platform project.
  • Cinematech Of all the things you can read of Scott Kirsner’s, I actually suggest his books, which you can download off his blog, linked here. Scott is out there talking with filmmakers about new technology and sharing all his knowledge along the way at festivals (I heard him at SXSW), conferences (he started The Conversation), and in his books, of which my favorite is Fans, Friends And Followers: Building An Audience And A Creative Career In The Digital Age.
....distribute
  • YouTube Rentals Obviously, you know about YouTube or you wouldn’t be here. But, are you familiar with YouTube rentals? I got to sit in on a talk about the feature at SXSW this year and I think it’s a really intriguing option for filmmakers looking to share short films and longer work and make some money on screening. It’s one way the web is putting distribution and monetization in the hands of creators by letting them control who watches and set the prices for their work.
  • Snagfilms Snagfilms distributes documentaries from longtime masters as well as emerging filmmakers. Viewers can watch free, and documentarians, who have historically had a difficult time getting wide distribution, can tap into a growing viewer network.
  • OpenIndie Started by Arin Crumley, OpenIndie, which is still in beta, aims to be a way for filmmakers to coordinate and launch their own theatrical screenings by connecting them with audiences and exhibitors directly. The exciting idea is based on the Crumley’s own distribution model for Four Eyed Monsters, which he co-directed.
...connect
  • ShootingPeople Want to know what projects others filmmakers are up to? Take a workshop? Find someone to animate your open sequence? Get a new gig? ShootingPeople is the place to network with other filmmakers online (and in person -- lots of cities host nights out for “shooters”).
  • Ning Hopefully you use Facebook and Twitter for things other than planning poker night. Both are excellent platforms for connecting with audiences and potential collaborators. You may not know about Ning though. With Ning you can create your own social network around your film, the topic of your film, or filmmaking in general. It’s a very turnkey solution for engaging with an audience and I think it offers a more dynamic experience for your fans and audiences than a blog alone.
....learn new tricks
  • CreativeCow When a filmmaker writes in with an editing question our Post team can’t solve we head to the CreativeCow forums. There is an unbelievable amount of expertise you can easily tap into.
  • Videomaker When a filmmaker writes in with a question about a camera or software, we head to Videomaker. They’ve also got a really nice stable of nuts and bolts tutorials on things like lighting and green screen.
  • NYVS I just learned about New York Video School and I think it’s going to be a really easy way to pick up new or polish up old skills. They’re building a comprehensive suite of “courses” that include videos on things like choosing a hard drive and uploading to YouTube.
...make some money
  • Kickstarter If you haven’t heard about Kickstarter yet, you may be spending too much time in the edit room. It seems like every week I see a new project being funded on Kickstarter in my Facebook feed...and I contribute. Kickstarter makes fundraising painless (compared to calling Mom and Dad or going to door-to-door) for the filmmaker and fun for the fans to take part in a project.
  • IndieGoGo IndieGoGo offers filmmakers another digital fundraising option and, now, through, access to some distribution platforms like iTunes and Netflex.
  • Howcast Emerging Filmmakers Program Hey, if I didn’t think we offer filmmakers an excellent way to get experience and pick up some extra cash, I wouldn’t be here. Many of our filmmakers call Howcast videos their “fun work.” If you’re familiar with our videos, you know we give filmmakers a ton of creative freedom -- it’s great for their reels and their pocketbooks. Also worth checking out:, TurnHere, Demand, and StudioNow who offer programs for freelancers with different projects, requirements, and rates.
....compete
  • OnlineVideoContests Though I’ve entered plenty and never won, I’ve always been a sucker for video contests. OVC is the place to find out who’s giving away $500 for a :30-spot and who’s doling out $10,000 for a 3-minute music video.
  • Withoutabox Long gone are the days of mailing VHS tapes in manila envelopes. Withoutabox has brought film festival application into the digital age. Apply, apply, apply way!
  • Filmaka Filmaka hosts monthly competitions that boast jury members like Wim Wenders and Werner Herzog -- a pretty unique chance for exposure among industry leaders.
  • Poptent Poptent works with some major brands to bring commercial work to filmmakers all over the world. Download the requirements and upload your video. If your work is selected by that brand you could be looking at a new client and a paycheck.
Overwhelmed by all the new information? Subscribe to these sites’ newsletters and YouTube channels, follow them on Twitter, and become a fan on Facebook -- let their news comes to you.

Heather Menicucci, Director, Howcast Filmmakers Program, recently watched “Flower Warfare: Behind the Scenes." Come back next Friday for another session of our “Modern 101 for Emerging Digital Filmmakers."
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Viewers say 'You have our undivided attention'

Diposting oleh Greatest

How much television did you watch yesterday? A half hour? Three? If you're anything like the average American, you watched for five hours (according to a Nielsen study). Five. Hours. For some, that's 30% of your waking day. In truth, 'watching' is a relative term. TV often provides background noise in many households, and people are rarely focused on the content alone.

Contrast that to watching YouTube or other online video, and, as an advertiser, you might think twice about where your ad dollars are best invested. You want your money where viewers are engaged. A new study that Google conducted with Next New Networks and Magid revealed that viewers of web original content (think Funny Or Die, Machinima, or Key of Awesome) are 2.5 times more likely to pay full attention to online video than they are to pay full attention to the TV show they are watching. Advertising Age discussed the research in-depth last Friday.

This type of engagement makes sense, when you consider the very social and viral nature of web original content.  Let's say a friend emails you a link to something they found funny. Or you wonder if 'The Social Network' is going to live up to the hype. With web originals, you're in control of the content, and it takes a fresher, more topical format than mainstream TV. It is also a lot easier to devote your full attention to a 3 minute video than a 30 minute show. When people are engaged, they can also be educated, informed, and persuaded. They are also likely to share content with their friends. 23% of the YouTube sample said they go on to email video links to friends or post links to Facebook or MySpace. This is the new definition of word of mouth.



Similarly, when it comes to video advertising associated with web original video versus TV, web original viewing proves to be advantageous in several areas. Web original viewers are less likely to:
  • Fast forward through ads (compared to those who watch TV shows using a DVR)
  • Talk to other people
  • Browse the Internet while watching 
  • Do things around the house
Furthermore, the study indicated that significant proportions of web original video viewers take advantage of the medium's interactive elements:
  • More than half read comments posted by others
  • Nearly half rate the videos
  • Four in ten share the videos with others
  • Three-quarters say they use some means to tell others about their favorite Web original videos, with significant proportions using email, social networking sites, and conversation
If you're interested in more points of the study, check out Next New Network's release. This is further evidence that, on YouTube, you have the audience’s attention. What you say to them is up to you..

Rick Silvestrini, Product Marketing Manager, recently watched "Between Two Ferns Zach Galifianakis: Ben Stiller."
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Tune into YouTube Play: Live at the Guggenheim on October 21

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Next week the YouTube Play jury will announce the top 25 videos that it selected from the 23,000 submissions received. We’re busy working with the Guggenheim to make sure that this announcement is like no other. Right now we can’t tell you who those 25 are, but we can tell you a little about the gala we’re going to throw to celebrate it.

YouTube Play: Live from the Guggenheim will be a live streamed event featuring music, collaborations, eye-popping projections and, of course, the most creative video. If you’re in New York, you can catch some of the projections on the façade of the Guggenheim on the night of October 21. If you’re not, then head to youtube.com/play on October 21 to catch the event live, starting at 8 p.m. ET.

So, who’s going to be there? Here’s a sneak peek of the lineup:

OK Go: The Chicago-based four-piece have torn up the rulebook with their music videos, picking up a Grammy and tens of millions of views in the process. "This Too Shall Pass" is in the YouTube Play shortlist.

Kutiman: "ThruYOU" was named one of Time Magazine’s top 50 best inventions for 2009, and is also in the shortlist. Kutiman shot to fame by compiling musical elements from across YouTube; at the Guggenheim, he’ll be choreographing a unique live collaboration.

Michael Showalter: The MC for the evening is also the star of Comedy Central’s Michael and Michael Have Issues, has a hit online with CollegeHumor.com’s "The Michael Showalter Showalter," and used to be on The Daily Show.

That’s it for now. You’re going to have to head to youtube.com/play on the night to find out who made the top 25 and what things really look like when YouTube meets the Guggenheim.

Tom Pursey, Product Marketing Manager, recently watched "TOM WAITS THEME FOR IRON MAN 2 (REJECTED)."
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Tips for partners: LinusTechTips shares how he found his niche

Diposting oleh Greatest on Kamis, 14 Oktober 2010

In our series of partner optimization tips, we covered metadata with Betty from BettysKitchen, how to use playlists and annotations with Zack from ZackScott, and how to find your niche and analyze the performance of your videos. Now, we’re excited to have Linus from LinusTechTips show us how he found his niche with videos on unboxing tech products and how he uses YouTube Insight to track the performance of his videos.

It took Linus some time and multiple attempts before he found his niche as a “Professional Unboxer.” When Linus started his channel, he began to use YouTube Insight to figure out which of his videos were most popular. He realized he had found his specialty when he got thousands of views on his unboxing of the Radeon 5770 Direct X11 video card, which to this day remains one of his highest viewed videos. Since Linus joined the partner program in 2009, his focus has been making videos on product unboxings and reviews. He specializes in unboxing video cards, like the GeForce GTS 450 and the Radeon 5750. He also has a great line of custom t-shirts for the unboxing enthusiast. This one is a crowd favorite.



You can also check this video out on his Watch Page. Let us know in the comments section of Linus’ video if you have great tips to share on using YouTube Insight or if you have feedback for Linus. We’d also love to hear how your videos have been impacted once you have used some of these tips to analyze the performance of your videos.

Julie Kikla and Mah
in Ibrahim, Account Managers, YouTube Partnerships recently watched “
Movie Trailer Proposal.”
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