Use Action on YouTube to Drive Action Off YouTube

For a few months, we've been testing a feature for partners that lets them add "Call-to-Action" overlays to their YouTube videos to help them drive traffic to other websites. Many have used the feature in creative ways, such as collecting signatures or driving song downloads.

Today we are making Call-to-Action overlays more broadly available by launching the feature as an option for anyone who uses Promoted Videos. Just go to ads.youtube.com and you'll quickly and easily be able to both increase views of your content and drive traffic to an off-YouTube website at the same time.

For more information, check out our recently launched YouTube Biz Blog.

Posted by Thai Tran, Product Manager