Many video creators on YouTube want their work to be seen far and wide. They don't mind sharing their work, provided that they get the proper credit. Using Creative Commons licenses, we're giving our partners and community more choices to make that happen. Creative Commons licenses permit people to reuse downloaded content under certain conditions.
We're also testing an option that gives video owners the ability to permit downloading of their videos from YouTube. Partners could choose to offer their video downloads for free or for a small fee paid through Google Checkout. Partners can set prices and decide which license they want to attach to the downloaded video files (for more info on the types of licenses, take a look here).
For example, universities use YouTube to share lectures and research with an ever-expanding audience. In an effort to promote the sharing of information, we are testing free downloads of YouTube videos from Stanford, Duke, UC Berkeley, UCLA, and UCTV (broadcasting programs from throughout the UC system). YouTube users who are traveling or teachers who want to show these videos in classrooms with limited or no connectivity should find this particularly useful.
A small number of other YouTube partners, including khanacademy, householdhacker and pogobat, are also participating in this test as an additional distribution and revenue-generating tool.
So how do these downloads work? The video watch pages of the participating partners link to the download option below the left-hand corner of the video. To help you keep track of the videos you have previously purchased, we have created a new "My Purchases" tab under "My Videos."
If you are a partner who is interested in participating, you can find out more about the test and enter your information here.
Please do share your feedback with us by joining the discussion here.
Best,
Thai Tran
Product Manager