Tips for partners: LockerGnome reveals how he built his brand and audience

In our Tips for Partners series over the last month, we have certainly covered a lot! Beyond our suggestions, our partners have given their own tips on these topics as well. Specifically,

• Bettyskitchen discussed metadata
• ZackScott talked about annotations and playlists
• LinusTechTips gave tips on how to find your niche

Hold on to your seats. For our last post in this series about engaging with your audience, we’re bringing you (drum roll please...) LockerGnome (a.k.a Chris Pirillo) who’s well versed in how to make a hit channel, get more subscribers, and interact with his audience through social media.

Chris publishes a personal blog and lifecast and joined the partner program in 2007. Technology enthusiast and self proclaimed geek extraordinaire, you can’t help but be impressed when Chris gives tips on how to make a good PowerPoint or discusses USB Hub problems. Also, in case you are in need of some pet costume ideas for Halloween, Chris can help you out.



You can also check this video out on his Watch Page. Let us know in the comments section of Chris’ video if you have great tips to share on how to build your brand and audience or if you have feedback for Chris. We’d also love to hear how your videos have been impacted once you have used some of these tips to better engage with your audience.

This post concludes our Tips for Partners series. We have covered many important topics to help you leverage and build your own hit channel and encourage you to utilize all of YouTube’s tools and features to build the best channel possible.

We enjoyed hearing from our partners to find out their optimization tips, so we will be moving this initiative to the Partner Communications Hub and posting a Partner Education Spotlight on a regular basis. If you have a great optimization tip you want to share, let us know and we would love to spotlight your video as well as your channel!

Thanks for tuning in and providing great feedback. Here on the YouTube Partnerships team, our goal is to support and educate our partners on how to use various tools to better create and share content. That, in turn, gives you the power to do what you do best: creating videos that represent the Zeitgeist of our world. So if that means funny cat videos or how to make your house more energy efficient, go forth and prosper!


Julie Kikla and Mahin Ibrahim, Account Managers, YouTube Partnerships recently watched “Wedding Thriller”.